Your privacy is our priority
Last updated: May 30, 2025
This Privacy Policy ("Policy") describes in detail how Vertirix ("Company," "we," "us," or "our") collects, uses, discloses, retains, and protects personal data in connection with your access to and use of our website vertirix.com, mobile applications, products, and services (collectively, the "Services"). It also explains your rights and choices regarding your personal data.
Personal Data: Any information relating to an identified or identifiable natural person.
Processing: Any operation performed on personal data—collection, recording, organization, structuring, storage, adaptation, retrieval, use, disclosure, erasure, etc.
Controller: Entity that determines the purposes and means of processing (here, the Company).
Processor: Entity that processes data on Controller's behalf.
Data Subject: An individual whose personal data is processed.
Third Party: Any person or entity other than the Data Subject, Controller, Processor, and persons under direct authority of Controller/Processor who process personal data.
Special Categories of Personal Data: Sensitive data (health, biometrics, racial or ethnic origin, religious beliefs, etc.) requiring heightened safeguards.
Automated Decision-Making/Profiling: Any decision generated solely by automated means, including profiling techniques, with legal or similarly significant effects.
This Policy applies to all personal data we collect, whether online or offline, and regardless of format. It encompasses visitors, customers, partners, job applicants, and any other individuals whose data we process.
Controller:
Vertirix
Dubai Silicon Oasis, UAE
Email: privacy@vertirix.com
Data Protection Officer (DPO) (EU/UK GDPR):
Name: Vertirix DPO
Email: dpo@vertirix.com
EU Representative:
Warsaw Office, Poland
Email: rep_eu@vertirix.com
Full name, title, alias, mailing address, telephone number, email address.
Username, password hashes, security questions/answers, multi-factor authentication data.
IP address, device identifiers, browser type/version, operating system, referrer URL, clickstreams, crash reports.
Payment card details (handled by PCI-compliant partners), billing/shipping address, purchase history, invoices.
Newsletter subscriptions, marketing preferences, survey responses, interaction logs.
Voice recordings (for training and improving our AI models), call logs, conversation transcripts, usage patterns of our voice agent services.
Health or medical data, biometric data, government-issued ID numbers.
When you link or log in via social platforms (LinkedIn, Google), we collect profile info (e.g., name, email, profile picture).
Approximate or precise geolocation (only if you enable location services).
Consent (Art. 6(1)(a) GDPR): e.g., marketing emails, profiling.
Contract Performance (Art. 6(1)(b) GDPR): e.g., processing orders, account management, voice AI services.
Legal Obligation (Art. 6(1)(c) GDPR): e.g., tax, accounting, regulatory compliance.
Legitimate Interests (Art. 6(1)(f) GDPR): e.g., fraud prevention, network security, service improvement—balanced against your rights.
| Purpose | Data Categories | Lawful Basis |
|---|---|---|
| Account creation, identity verification | Identity, Account | Contractual necessity |
| Voice AI service delivery | Voice, Technical, Usage | Contractual necessity |
| Order processing, payment & delivery | Transactional, Contact | Contractual necessity |
| Customer support, service inquiries | Contact, Usage | Contractual necessity |
| Website analytics, performance optimization | Technical & Usage | Legitimate interests |
| Marketing, newsletters, promotions | Contact, Marketing | Consent / Legitimate interests |
| AI model training and improvement | Voice, Usage, Technical | Legitimate interests |
| Fraud detection, security monitoring | Technical & Usage | Legitimate interests |
We use the following:
Essential Cookies (strictly necessary)
Performance Cookies (anonymous usage stats; e.g., Google Analytics)
Functionality Cookies (preferences: language, region)
Targeting/Advertising Cookies (personalized ads via third parties)
Web Beacons/Pixel Tags for email open-rate tracking
Managing Cookies: You can adjust settings in our Cookie Consent Manager or via your browser (e.g., Chrome, Safari).
Do-Not-Track: Our site does not alter data collection in response to DNT signals, but you may opt out via cookie settings.
We share data with:
All partners are bound by Data Processing Agreements (DPAs) and must implement appropriate security controls.
If we transfer data outside the EEA/UK, we ensure safeguards such as:
| Data Type | Retention Period |
|---|---|
| Account & Profile Data | Until account deletion + 5 years |
| Voice Recordings & AI Training Data | Until service completion + 2 years |
| Transaction & Billing Records | 7 years for compliance |
| Marketing Consents | Until you withdraw consent |
| Analytics Logs (raw) | 24 months |
| Support Tickets & Correspondence | 3 years after case closure |
After the retention period, data is securely deleted or anonymized.
Under GDPR, CCPA, and other applicable laws, you may:
To exercise your rights, contact:
Email: privacy@vertirix.com
DPO: dpo@vertirix.com
We may use automated tools for:
Decisions are not based solely on automation with legal or significant effects, except with your explicit opt-in. You may request human review at any time.
We adopt a "Defense in Depth" approach:
In the event of a confirmed data breach:
Our Services are for users aged 16 and older (or higher if required locally). We do not knowingly collect data from children under the applicable age. If you believe we have collected such data, contact us to request deletion.
Our Services may contain links to third-party sites or embedded content (videos, widgets). This Policy does not apply to those; please review their privacy practices independently.
We may update this Policy for legal, technical, or business reasons. When significant, we will:
General Inquiries & Privacy Requests: privacy@vertirix.com
DPO (EU/UK GDPR): dpo@vertirix.com
Postal Address: Vertirix, Dubai Silicon Oasis, UAE
Phone: +971 50 995 0055
Supervisory Authority Complaints: You may lodge complaints with your local data protection authority.
Thank you for trusting Vertirix with your personal data. We are committed to maintaining its confidentiality, integrity, and availability, and to respecting your privacy rights at every step.